LoyaltyLion
LoyaltyLion, founded in 2012, is a London-based data-driven loyalty and engagement platform that empowers e-commerce brands to enhance customer retention and lifetime value. By integrating seamlessly with platforms like Shopify, LoyaltyLion enables merchants to create personalized loyalty programs, offering insights into customer behavior and fostering long-term relationships.
Ongoing partnership Ongoing
As LoyaltyLion’s trusted web partner, we work on a retainer basis to provide fast-turnaround enhancements, A/B tests, and iterative improvements. This responsive approach allows LoyaltyLion to optimise their platform at speed, staying ahead in a competitive landscape.
Ongoing partnership
Our ongoing partnership with LoyaltyLion is built on agility – quickly implementing new features, running A/B tests, and refining the user experience in response to data and insights. With a stable platform as the foundation, our role is to ensure continuous optimization through iterative improvements, keeping the LoyaltyLion experience ahead of the curve.
Whether it’s fine-tuning existing functionality, testing new conversion strategies, or enhancing performance, we work in close collaboration with LoyaltyLion’s team to deliver rapid updates without disrupting the platform’s stability. Our ability to quickly scope, schedule, and execute new ideas means they can test and refine their offering with confidence, knowing that their site is always evolving in alignment with user needs.
By maintaining a streamlined workflow and open communication, we make it easy for LoyaltyLion to implement and validate changes at pace. This approach ensures their platform remains dynamic, high-performing, and perfectly tuned to their growth strategy.
Return on Investment Calculator 2023
A powerful feature that calculates ROI metrics based on user inputs, offering instant insights and advanced analytics. A tool to drive engagement, gather insightful user data, and help LoyaltyLion convert leads into customers.
Return on Investment Calculator
We developed a feature-rich ROI Calculator for LoyaltyLion to provide users with accurate, actionable insights into the potential revenue impact of their loyalty programs. We have created an intuitive asset for businesses evaluating LoyaltyLion’s platform, looking to make data-driven decisions.
The tool begins with four key inputs, such as monthly order volume and average order value. Using a detailed and highly complex calculation model, the calculator delivers key metrics, including Estimated Yearly Revenue Uplift and New Redeeming Members Per Year. These results give businesses a clear understanding of their expected ROI.
Users can unlock additional advanced metrics by submitting their name and email through a short form. Once submitted, the advanced analytics are displayed as illustrative graphs, providing deeper insights into program performance and growth potential.
To enhance usability, the tool generates a shareable URL containing the user’s input values as query parameters. This allows users to save their results and revisit the full breakdown instantly, bypassing the input and form submission steps.
We also developed a supplementary slider widget for quick estimates, that can be dropped into any content layout and invite active interaction. In this simplified interface the user drags a range slider to get instantaneous feedback on how monthly order volume correlates to revenue uplift, based on some hardcoded assumptions rather than personalised user inputs. This widget helps to direct traffic to the full featured ROI Calculator.
Blog refresh 2025
A high-traffic content hub reimagined for clarity, engagement, and discoverability. Our redesigned blog architecture enhances user experience with richer metadata, improved navigation, and interactive elements to keep readers engaged and drive conversions.
Blog refresh
With a large volume of high-ranking articles, LoyaltyLion’s blog has been a valuable resource as a key driver of organic traffic. We identified that its existing archives and single post templates lacked the structure and features needed to maximise engagement, readability, and SEO performance, and we set about optimising this content experience.
Key enhancements include:
- Expanded metadata – Each post now prominently displays key details like publish date, last modified date, and author information (avatar, name, bio, LinkedIn link), all sourced dynamically from a dedicated WP author post type.
- Improved navigation – A breadcrumb trail highlights the category and subcategory of each article, helping users understand context at a glance.
- Enhanced readability – A progress bar at the top of the window orients users as they scroll, while upgraded typography improves clarity and scanability.
- Interactive sidebar – A sticky sidebar houses a social sharing module, newsletter signup, and an automatically generated table of contents. The TOC follows a hierarchical structure, nesting H3s under their respective H2s for seamless navigation.
- Contextual recommendations – A related articles section surfaces relevant content dynamically, keeping users engaged and driving further discovery.
By blending intuitive design with strategic UX and SEO enhancements, our blog rebuild transforms LoyaltyLion’s content hub into a frictionless, high-performing content hub that elevates engagement, strengthens brand authority, and boosts organic visibility.