Cookie Policy
Last updated: 23/07/2026
This Cookie Policy explains how Shape Works uses cookies and similar technologies on this website. It should be read alongside our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites work properly, remember choices, improve security, and understand how people use the site.
Similar technologies, such as local storage, pixels, tags, and scripts, can also be used for similar purposes. In this policy, we use “cookies” to refer to cookies and similar technologies.
How We Use Cookies
We use a small number of cookies and similar technologies for:
- Essential website operation and security
- Remembering your cookie preferences
- Protecting forms from spam and abuse
- Understanding how visitors use the website
- Measuring Google Ads conversions, such as contact form enquiries
Some cookies are strictly necessary and cannot be switched off through our cookie banner because the website needs them to work securely. Optional analytics and advertising cookies are only used according to your cookie choices.
Managing Your Cookie Preferences
When you first visit the website, you can accept all optional cookies, reject all optional cookies, or customise your choices.
You can change your preferences at any time using the cookie settings button on the website.
You can also block or delete cookies through your browser settings. If you block strictly necessary cookies, some parts of the website may not work properly.
Strictly Necessary Cookies
Strictly necessary cookies are required for the website to work securely and reliably. These cookies do not require consent.
Cookie preference cookie
We set a first-party cookie called shape_works_cookie_consent.
This cookie remembers your cookie choices so that we do not ask you to make the same choice on every visit.
It stores your analytics and advertising preferences, the version of the consent record, and the date the preference was updated.
This cookie lasts for 180 days.
Cloudflare security cookie
Our website uses Cloudflare to help protect the site from malicious traffic and automated abuse.
Cloudflare may set a cookie called __cf_bm.
This cookie is used to distinguish legitimate visitors from automated traffic and protect the website against malicious bots. It is strictly necessary for the website’s security and expires after 30 minutes of inactivity.
Cloudflare states that this cookie is generated separately for each site and does not track users from site to site.
Google reCAPTCHA
Our contact form uses Google reCAPTCHA to help prevent spam and abuse.
reCAPTCHA may collect device and application information and may set necessary cookies or use similar technologies for security purposes.
Google states that reCAPTCHA is used to fight spam and abuse and is not used for personalised advertising.
Analytics Cookies
If you allow analytics cookies, we use Google Analytics 4 to understand how visitors use the website.
Google Analytics helps us see things like which pages are visited, how visitors move around the site, and whether the website is working well. We use this information to improve the website and our content.
Google Analytics may set cookies including:
_ga
Used to distinguish users.
Usually lasts up to 2 years.
_ga_<container-id>
Used to persist session state for Google Analytics 4.
Usually lasts up to 2 years.
Google Analytics cookies are first-party cookies set on our domain. Google says GA4 tags do not require cookies to transmit data, but cookies improve measurement by helping distinguish users and sessions.
Advertising And Conversion Measurement Cookies
If you allow advertising cookies, we use Google Ads conversion measurement.
This helps us understand whether people who interact with our ads later contact us or complete another useful action on the website.
Google may set cookies or use similar technologies to store ad click information and measure conversions. These may include cookies beginning with:
_gcl_
For example, _gcl_aw, _gcl_gs, or _gcl_au.
These cookies are used to store information about ad clicks and help measure whether an ad interaction leads to a conversion on our website.
Google states that _gcl_ cookies generally last up to 90 days.
Google Consent Mode
We use Google Consent Mode. Consent Mode allows our cookie banner to communicate your choices to Google tags. Google tags then adjust how they behave depending on whether you have accepted or rejected analytics and advertising cookies.
This website uses Google’s advanced consent mode. This means Google tags may load before you make a cookie choice, with analytics and advertising storage set to denied by default unless you have already consented.
If you reject analytics or advertising cookies, Google should not use the relevant optional cookies. However, in advanced consent mode, Google may still receive cookieless pings containing consent state and limited measurement signals. Google uses these signals for measurement and modelling without setting optional analytics or advertising cookies.
If you accept analytics or advertising cookies, Google tags may use the relevant cookies for fuller measurement.
Withdrawing Consent
You can change or withdraw your consent at any time using the cookie settings button on the website.
If you withdraw consent, we update your stored preference and attempt to remove relevant Google cookies where technically possible. Some cookies may also need to be deleted through your browser settings.
Third Party Providers
Cloudflare
Cloudflare provides security and performance services for the website. Cloudflare may process cookie data as part of providing those services.
You can read more about Cloudflare cookies here:
https://developers.cloudflare.com/fundamentals/reference/policies-compliances/cloudflare-cookies/
Google provides Google Analytics, Google Ads conversion measurement, and reCAPTCHA.
You can read more about Google’s use of cookies here:
https://policies.google.com/technologies/cookies
You can read more about Google Analytics cookies here:
https://support.google.com/analytics/answer/11397207
You can read more about Google Ads conversion tracking here:
https://support.google.com/google-ads/answer/7521212
Changes To This Policy
We may update this Cookie Policy if we change the cookies or similar technologies used on the website, or if legal or technical requirements change.
When we make material changes, we will update the “Last updated” date at the top of this page.
Contact Us
If you have any questions about this Cookie Policy, please email us at hello@shape.works.