Website build

International surveyors and property consultants Cluttons faced challenges with an outdated website and a rigid CMS that constrained their ability to adapt and grow. To stay competitive in a market prioritizing convenience and practicality, Cluttons needed a flexible, high-performance platform capable of supporting expanding functionality, simplifying content updates, and maintaining brand cohesion across their main site and future sub-sites.

Collaborating with Cluttons’ design partner we delivered a custom WordPress site using a modular architecture that prioritizes scalability and performance. Our reusable block system empowers their team with exceptional editorial freedom while ensuring design consistency.

We integrated several property APIs to automate the retrieval of accurate, real-time property data, reducing manual input and ensuring consistency across the website and other online platforms. Additionally, we implemented a multi-faceted filtering system, delivering a user-friendly property search experience tailored to their audience.

By minimizing reliance on third-party plugins, we built a lightweight codebase that boosts performance and security while ensuring long-term maintainability and extensibility. This structurally robust and future-ready foundation empowers Cluttons to confidently implement new features without friction, ensuring their website evolves alongside their business. 

To maximize efficiency and cost-effectiveness, we designed a single codebase that can also be utilized for Cluttons’ investment management brand, Cluttons IM. This approach reduces the upfront investment required for a separate site while lowering long-term maintenance costs, ensuring both brands benefit from the same scalable and well-optimized foundation.

Design refresh

Following the successful rebuild of the Cluttons website, we conducted a post-launch evaluation to assess its real-world performance. While the platform was structurally sound, scalable, and extensible, we identified opportunities to enhance its design and user experience based on real-world data and user feedback.

This proactive approach allowed us to deliver a design overhaul that builds on the solid foundation of the original build while addressing key challenges in navigation, property search, and user interaction.

Key areas of improvement included:

• Navigation Overhaul: We streamlined the menu design for greater clarity and usability. Improvements included better visual hierarchy, intuitive dropdown functionality with hover states, and optimized mobile usability, ensuring effortless navigation for all users.
• Property Search Redesign: We simplified the search widget, making inputs and labels clearer, and introduced a toggle for residential and commercial searches. By reducing friction and optimizing filtering options, we delivered a more intuitive and efficient user experience.
• Valuation Form Improvements: Recognizing the importance of the valuation form, we improved its visibility, styling, and discoverability. The form design was simplified to encourage higher conversion rates while maintaining a professional appearance.
• Homepage Optimization: The hero section was redesigned to prioritize the property search widget, ensuring it is immediately visible without scrolling. Focused calls-to-action were added to better guide user interaction.

This redesign underscores the value of having a development and design partner capable of iterating based on real-world performance and user needs. By combining technical excellence with user-first design, we delivered a sophisticated solution that positions Cluttons as a leader in their field, with a platform ready to grow and evolve alongside their business.