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Food Matters Live

The brief

Food Matters are a global community changing the future of food, drink, and nutrition through events, podcasts, masterclasses, and industry news. Their off-the-shelf virtual events platform was too restrictive. They needed a new website that would integrate their four sub-brands, drive traffic and increase visitor retention. Enhancements would include the ability for attendees, speakers, and brands to schedule 1-1 video calls, and for users to follow authors’ and speakers’ profiles within the platform.

Our solution

We created a new WordPress site using bespoke React.js Gutenberg blocks in partnership with Food Matters’ design partners, Curious. Our team programatically migrated, and produced redirect instructions for, over 9,500 pages drawn from their three legacy sites. 

For the virtual events system we created a custom platform for Food Matters Live, with a headless Laravel back-end and a React front-end. Building the platform from scratch ensured that all of Food Matters’ needs were met, including integration with the Vonage API for user networking capabilities, and graceful Google or Outlook calendar integrations. Their previous events registration system didn’t allow for user accounts that worked across events, therefore many users had multiple accounts. Our team mapped user and speaker data to their respective events and created consolidated accounts for each user.