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The brief

International surveyors and property consultants, Cluttons, were being held back by legacy website technology and a rigid CMS that didn’t give the business the flexibility it needed. The ability to implement new features and integrations without friction was vital to meeting customer demands in a market focused on convenience and practicality. 

The Cluttons website redevelopment needed to incorporate expanding functionality, and also give the Cluttons team far more editorial freedom. The challenge is to make changing the site content at any point as fluid and instinctive as possible, without introducing inconsistencies –  the whole platform needed to retain brand cohesion (including current and future sub-sites).

Our solution

Working alongside Cluttons’ design partner for this project, Industry, we developed a bespoke WordPress site, fully utilising Gutenberg blocks. Among the many reusable blocks that we built was a dynamic grid component that accepts a range of other blocks within it. These child blocks have distinct functionality and use diverging data sources, but fit harmoniously together by assuming a visual design pattern contextual to their siblings.

To cater for automatic property updates, we integrated several property APIs to retrieve data from multiple sources – doing so reduced manual labour and ensures consistent, accurate information. Alongside a more advanced site-wide keyword search using Elasticsearch, we built a multi-faceted filtering system to power a user-friendly property search.