Cluttons
The brief
International surveyors and property consultants, Cluttons, were being held back by legacy website technology. Their rigid CMS didn’t give the business the flexibility it needed. The ability to implement new features and integrations without friction was vital to meeting customer demands in a market focused on convenience and practicality.
The Cluttons website redevelopment needed to incorporate expanding functionality, and also give the Cluttons team far more editorial freedom. The challenge was to make it as fluid and instinctive as possible to update site content, without introducing inconsistencies. The whole platform needed to retain brand cohesion, including current and future sub-sites.
Our solution
Working alongside Cluttons’ design partner for this project, Industry, we developed a bespoke WordPress site, fully utilising Gutenberg blocks. Among the many reusable blocks that we built was a dynamic grid component that accepts a range of other blocks within it. These child blocks have distinct functionality and use diverging data sources. We created a solution for fitting them together harmoniously by assuming a visual design pattern contextual to their siblings.
To cater for automatic property updates, we integrated several property APIs to retrieve data from multiple sources. Doing so reduced manual labour and ensures consistent, accurate information. Alongside a more advanced site-wide keyword search using Elasticsearch, we built a multi-faceted filtering system to power a user-friendly property search.
